We’re going to speak leader to leader today, and we’re going to talk about your business, your growth, your success, and your mindset. I am here to help you avoid the mistakes that I made in the beginning of my business, in addition to remind you that the basics are never beneath you!
I do find that sometimes we just have to hear something multiple times, maybe even 15 or 20 times, and then sometimes it’s about timing the right place, the right time before it sticks with us. We’re open to receiving the message now. It is what it is! Regardless, the message is never beneath you.
Sometimes we have to take a step out of the weeds and say to ourselves when our team isn’t getting the message that we are sharing, “How do I empower my organization to start getting it?”
As a direct sales business owner, when we build a team, we get to a point in our business where we flip our roles.
I was every day waking up and answering their messages, posting in the team page, creating content for them, giving them story ideas, doing these team calls, doing one on ones, I was serving my team. But guess what was starting to happen?
It was breeding resentment because they weren’t matching my efforts.
They weren’t doing the things that they said they were going to do. I was getting frustrated that I was pouring my time and energy into them and they weren’t doing the action steps.
There was a pivotal moment where I could go down the rabbit hole of saying, all right, well, that’s it. This business doesn’t work. It’s not for me. You know, I’m failing. I’m not a good leader. I clearly can’t get my people to achieve their goals.
Rather, I said to myself, no, Melanie, let’s take a step back.
I realized that if I wanted to keep growing my business, I needed to essentially day in phase one.
What is phase one?
Phase one, for me, was starting to come at the end of the day.
So I would answer my team’s DM’s, checking messages, posting in the groups, and doing follow ups. Then it would come to the afternoon or the evening, and I’d be trying to work through my own to do list… but, I’d be tired.
At that point, I didn’t feel like sending the invite or doing the follow ups. My social media posts became subpar because I didn’t have the creativity that I typically have in the morning.
I decided to prioritize my phase one business building activities.
So what is phase one activities? Phase one activities are essentially activities that grow your business, your personal business. These are activities that bring in new customers and new team members.
They are also activities that allow you to take a new customer from first time purchaser to loyal customer and repeat purchaser. It’s also an opportunity for you to take somebody through a pipeline of new customer all the way to team member.
Another phase one activity includes signing up a new team member and getting them started in the first 90 days. Phase one activities include things such as cultivating a community on your platform.
That means that the content you’re putting out there is making new connections. It’s building new relationships.
You’re adding new people into a free group or a VIP group.
You are never above an invitation. The way we’ve all grown our businesses has been through the power of invites. We cannot assume that everybody is just going to show up at our door.
We also have to be following up. All the people that have been interested in services that I provide, whether it’s private coaching, leadership, mastermind course students, I’m following up with them to see if they’re ready to enroll. Can I answer any of their questions?
I’m also thinking about ways that I can grow my contact list, whether it’s sending friend requests or following new people, putting out a freemium, that’s getting more people onto my list.
Constantly adding new people to my platform is phase one.
Is this you?
Are you spending time making pretty things, things that aren’t really vulnerable, aren’t putting you out there to acquire new customers?
So if that is you, I need to say to you, you’re prioritizing your downline and we can’t do that.
90% of your time should be spent on your personal business.
The worst thing you can do is think that it is beneath you to do those activities or be embarrassed that you don’t. You need to be a student again. I sit in every conference, every event that I go to with my notebook open and ready to learn.
Why? Because it’s never beneath me to learn a new way to invite. It’s never beneath me to learn a new way to post on social media. It’s never beneath me to flub it up and fail horribly at something. I don’t like it. It doesn’t feel good.
It’s not beneath me because I know that ego can’t come into play when I’m trying to build a successful organization!
I’m going to challenge you right now. Today we’re going to put a challenge out there.
I want you to get back to phase one activities.
We need to remember that sometimes it’s not about giving our team more, it’s really about putting the oxygen mask on ourselves first, going back to the basics, and remembering you are never beneath the basics.